Should Slogans Be Short?

Great slogans are usually short, (around 4 words or less), and attention-grabbing by way of humor or some other creative hook. Nike and McDonald's have two of the most memorable logo slogans out there. It's no coincidence that they're three words in length.

Is slogan supposed to be short?

The Oxford Languages tells us that a slogan is “a short and striking or memorable phrase used in advertising,” which is a pretty accurate slogan definition. Marketing campaigns rely on these “mottos” to help provide a summary of why your brand, product, or service is so great and what makes you unique.

Are slogans long or short?

Taglines and slogans are short, so crafting one may seem easy. But creating a slogan or tagline that is memorable takes strategy. There is no right way to create a tagline or slogan, but there are a few techniques that successful brands have utilized to launch legendary campaigns and establish world wide recognition.