Should Taglines Be Capitalized?

Capitalize Notices, Mottoes, Slogans, and the Like If they are long, they are generally written in sentence case and often enclosed in quotation marks. Mottoes and slogans follow the same guidelines, though slogans or mottoes in a foreign language are generally italicized, and only the first word is capitalized.

Does a tagline have a period?

If you have a period in your tagline, then that period should appear in all communications the tagline is in. The same should go for any punctuation or specific phrasing you use.

How should taglines be written?

Steps to Writing a Successful Tagline
  • Define Your Brand Identity. If you're looking for an on-brand tagline that will stick, you should start with your brand identity. ...
  • State Your What, Who, Why. Jot down what your company offers and how you can provide value. ...
  • Identify A Differentiator. ...
  • Summarize. ...
  • Apply Creativity.
Chloe Bennett

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.