Should You Bid on Competitors Keywords?

Do Not. Blindly bid on competitors' keywords without considering the cost. Initiating a bidding war, intentionally or not, can spiral and backfire. When you begin bidding on a competitor's keywords, the potential stands for your competitor to do the same right back at you.

Should you bid on branded keywords?

Bidding on your branded keywords and company name allows you to dominate the top of the search result page by showing more listings, and taking up more real estate. ... By achieving brand SERP domination, you can avoid the risk of having any negative reviews, news, or competitor's ads shown above your brand listings.

How do you see what keywords competitors are bidding on?