Should You Block Competitors on Instagram?

As a general rule, it is advisable not to interact with competitors over social media, especially not sharing their content. The rationale behind it is pretty simple – it has the potential to increase their reach, web clicks and their follower numbers.

Should you follow your competitors on social media?

Monitoring what competitors are posting can help inform your own marketing strategies and ensure you are truly differentiating yourself from the competition. You don't have to stalk the competition on social media — but it's not a bad idea to follow them and see what they're up to, either.

Should you follow your competition on Instagram?

As a social media business owner, your instinct may be to avoid any form of contact with your competitors particularly if you're all competing for one goal, consuming the attention of users. But, following your competitor can give you valuable insight into your industry and gather inspiration for new marketing tactics.