The Appleton Group, Llc (Appleton)

The Appleton Group, LLC is a large advisory firm based in Appleton. It manages $179.08 million of regulatory assets for 630 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdiction of Wisconsin.

The Appleton Group provides financial planning services, portfolio management for individuals and small businesses, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

The Appleton Group: assets under management

The assets under management (AUM) of The Appleton Group, LLC is $179.08 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 590% since the beginning of its operation, and $218 thousand of the total AUM is attributable to clients outside of the United States.


The firm manages $179.08 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $284.25 thousand each.

The Appleton Group has custody of $19.38 million in cash and securities for 18 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in cash and cash equivalents the most. They account for 47% of the total AUM. The second-largest asset type is pooled investment vehicles, which make up 35% of the firm’s portfolio. Investments in investment and business development companies form 15% of the total invested assets.

Elena Rostova

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.