Expert-Tested: Think Protein Bars Review (2024)

Protein bars are a great option for those struggling to reach their daily protein goals, but not all bars are created equal, and finding a protein bar with both good nutrition and good flavor can feel overwhelming. As a certified nutrition coach with over a decade of experience in the fitness industry, I’ve tried countless protein bars over the years, and I’ve lost count of how many times I was excited about a new bar, only to be met with disappointment. 

In this Think Protein Bars review, I’ll be taking a look at this popular low-carb option from the brand think!, formerly known as thinkTHIN. Is this one of the best protein bars you can enjoy in 2024, or is this another chewy, flavorless brick of protein?

Let’s take a closer look at what our expert tester thought of the macros, flavor, and texture of this popular protein bar. 

Medical disclaimer: This article is intended for educational and informational purposes only. It is not intended as a substitute for medical advice. For health advice, contact a licensed healthcare provider. GGR also recommends choosing a product that has been third-party tested for quality.

Tested by Protein Experts

All of our reviews are powered by hands-on testing from our team of experts, which is made up of certified nutrition coaches, certified personal trainers, registered dietitians, and more. Together, we’ve spent years testing as many products as we can get our hands on. 

For this review, Caine Wilkes, USAW-L1, a weightlifting coach and Olympian, put the think! Delight Protein Bars to the test. As with all of our product testing, he carefully scored these bars according to our supplement testing methodology, which rates specific aspects of a product on a scale of 1 to 5, including:

• Taste
• Ingredients
• Price per Serving
• Texture
• Side Effects

A Quick Look at Think Protein Bars

The brand think! was founded by Lizanne Falsetto, a single mom with a passion for healthy food. The company was originally named thinkTHIN, and shortened the name to think! in the summer of 2019. 

The company offers a variety of snack bars, designed for portable nutrition on the go. The full line-up includes high-protein bars, plant-based bars, snack bars that are a little lower in protein, crisp bars, and dessert-flavored bars to satisfy a sweet tooth.

RELATED: Best Low-Sugar Protein Bars

For this review, our tester specifically tested the think! Delight bar, a low-carb, gluten-free option that’s meant to work well with ketogenic diets, with only 2 grams of net carbs per bar and 10 grams of protein. This isn’t the highest protein content we’ve seen, but it’s nice to have a low-carb option for those looking to follow a nutritional plan that’s low in carbohydrates. 

The bar is available in Chocolate Peanut Butter Pie, which we tested, as well as Chocolate Mousse and Peanut Butter Chocolate Chip Cookie Dough. The original high-protein option is available in Brownie Crunch, Creamy Peanut Butter, Chunky Peanut Butter, and Chocolate Fudge.

Before You Buy

• This bar is certainly keto-friendly, with only 2 grams of net carbs and 14 grams of fat per bar.
• Each bar contains 10 grams of protein, which is lower than many other options.
• Overall, even though this bar is pretty low in protein compared to other options, it’s a great fit for anyone following a low-carb diet who prefers more dietary fat.

Are Think Protein Bars Worth It?

The think! Delight bars cost $2.40 per bar when you buy a whole box, which is in the middle of the pack of the 50+ bars we’ve tested. However, while the price is relatively low, so is the protein content, so this may not be a good fit for all fitness goals.