Was Edsel Ranchero Made?

No these didn't come from the factory, Edsel never made a pickup.

Did Edsel make a Ranchero?

1959 Edsel "Ranchero"

Why was the Edsel so bad?

At launch, the car was too expensive, used up too much gas, and was mocked in the press. A redesigned 1959 Edsel debuted to better reviews, but the damage was done. ... J.C. Doyle, an Edsel marketing manager, even went so far as blaming the American public for the failed launch.