Was Ist White Labelling?

White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser. For example, if you go to a grocery store such as Walmart, you'll notice that you can buy all sorts of products sold under the Great Value brand.

What exactly is White Labeling?

White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own. ... White label products are easily spotted on store shelves, as they have the retailer's own name (commonly known as the "store brand") on the label.

Is white labeling illegal?

The term "white-label" comes from the white label on a package that has the marketer's branding and logo. ... White-labeling almost sounds like a negative, practically illegal action... but in reality, the white-label process is something agreed upon by both parties.