Was Minions a Box Office Hit?

Box office
Minions earned $336 million in the United States and Canada and $823.4 million in other territories for a worldwide total of $1.159 billion, making it the fifth highest-grossing film of 2015, the 10th highest-grossing film of all time, and the second highest-grossing animated film of all time.

How much is the minions brand worth?

Box Office Mojo estimates that the franchise (including reissues) amounts to over $4.5 billion, however, its toy licensing alone is almost worth triple that at $12 billion.

Why was minions so successful?

Minions were the source of inspiration for numerous products, becoming a signifier for their film and perpetuating a sense that they were “freaking everywhere.” Not only did they appear in Happy Meals and on Amazon packages, but Universal Pictures also touted a #MinionsOnTour campaign that paraded the characters all ...

Chloe Bennett

Chloe Bennett

Culture, Media & Entertainment Columnist

Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.