Was Rtic Started by Yeti?

The owners of Yeti and RTIC are not brothers related to each other, nor are they related in any way. The confusion comes because Yeti was started by two brothers Ryan and Roy Seiders in 2006 in Austin, Texas and RTIC was also started by two different brothers John and Jim Jacobsen in 2015 in Cypress, Texas.

How did RTIC start?

The brothers started the company because they were frustrated with the cheap, poor quality portable coolers that were available for outdoor recreation (hunting, fishing, camping, etc.). They designed a very durable cooler using rotomolded technology that can retain ice for up to two weeks if properly stored.

Did Yeti come RTIC?

So no, YETI and RTIC are not made by the same company and they are not exactly the same. They are made by 2 different companies and manufactured in different warehouses in different countries and sold through different distribution channels and owned by different owners. They just look and perform extremely similar.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.