Was Swiffer Ever Swifter?

Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product.

When was the Swiffer mop invented?

In 1999, Swiffer pioneered achieving an amazing clean with little effort. It all started with our Trap & Lock Technology. You can see this technology in our Sweeper cloths that attract dirt, dust and hair off the floors. The dirt is trapped on the cloth, eliminating the use of brooms and dustpans.

How did Swiffer start?

The Swiffer came into existence after Continuum researchers videotaped people cleaning their homes and realized just how much people hated touching dirty mops. They also realized that most dirt in the home is primarily dust that could be picked up electrostatically.