What Are Customer Groups

A customer group is a way of aggregating customers that are similar in some way. For example, you may use them to distinguish between retail and wholesale customers or between company employees and external customers etc. … For example, a customer may have registered through the application as a wholesale customer.

How do you classify customer groups?

1. Demographic Segmentation.
2. Geographic Segmentation.
3. Psychographic Segmentation.
4. Technographic Segmentation.
5. Behavioral Segmentation.
6. Needs-based Segmentation.
7. Value-based Segmentation.

What are customer segments in marketing?

Customer segmentation is the process by which you divide your customers up based on common characteristics – such as demographics or behaviors, so you can market to those customers more effectively. These customer segmentation groups can also be used to begin discussions of building a marketing persona.