What Are Position Statements

Describes one side of an arguable viewpoint. Provides the background and rationale to support a particular viewpoint. Makes the organization’s stand on the viewpoint clear to the audience.

What is a position statement example?

You should have at least three supporting pieces that will help to make your position statement a strong and valid one. For example: Reason #1: ‘School uniforms will take away my right to wear what I want to wear. … Reason #2: ‘School uniforms are expensive.

What are 4 elements of a positioning statement?

The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff. We’ll talk about these in summary below, but first, there is some work to be done. Before sitting down to write your PS, decisions must be made.