What Does Bolding Do to Text?

Bold strongly stands out from regular text, and is often used to highlight keywords important to the text's content. For example, printed dictionaries often use boldface for their keywords, and the names of entries can conventionally be marked in bold.

How does bold text help the reader?

Bold print is print that is darker or brighter than the rest of the sentence. Authors use bold print to signal important information or new words. Italic print looks like this. Authors use italics to signal important words, new ideas, or foreign words.

Is it better to underline or bold?

Don't use underline in your body if it is not a hyperlink. It is too hard to see the difference between a hyperlink and underlined text. Using bold for a whole paragraph makes it harder to read and can make the reader a bit nervous. Semibold is often easier to read, but use bold if it should really stand out.