What Does Gimmickery Mean?

1 : an array or profusion of gimmicks carried an incomprehensible mass of miniature coils … and other electronic gimmickry — New York Times. 2 : use of gimmicks without resorting to gimmickery.

What is meant by gimmickry?

: an array or profusion of gimmicks also : use of gimmicks.

What is an example of a gimmick?

The definition of a gimmick is something that tricks, deceives or confuses. An example of a gimmick is a product that works well on television but falls apart in real life. A small object whose name does not come readily to mind. ... The contest was a gimmick to get people to sign up for their mailing list.