What Does Impressions Mean?

An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. Each time an ad is fetched, it is counted as one impression.

What do impressions mean on social media?

Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.

What are examples of impressions?

An example of impression is the mark you make when you press your finger into clay. An example of impression is when someone who meets you continues to talk on and on about you. An initial or single coat of color or paint. A humorous imitation of the voice and mannerisms of a famous person.