What Does Smerf Mean in Travel

What does SMERF mean in hospitality? SMERF is an acronym for Social, Military, Educational, Religious and Fraternal groups, and often also includes sports, entertainment, and recreational groups.

What does Smerf stand for in hotel sales?

SMERF is comprised of Social, Military, Education, Religious, and Fraternal groups (think reunions). While they’re all very different, they’re in one category because it’s a vital piece of hotels’ weekend group business.

What does Smerf mean?

SMERF stands for social, military, educational, religious and fraternal groups who, while not snagging quite as much attention as corporate events, provide a necessary market for the industry. While SMERF meetings tend to be smaller in size, the numbers do add up.