What Does Unhip Means?

: not hip : uncool unhip, dated fashions.

Is unhip a real word?

adjective Slang. ill-informed about or unsympathetic to current fads or trends.

What is upmarket area?

Relatively expensive and designed to appeal to affluent consumers. 'an upmarket ski resort' 'upmarket boutiques' 'They were forced to move out of their home in the upmarket Morningside area of Edinburgh.