What Does Vals Stand For

1. VALS stands for Values, Attitudes and Lifestyles and it is a psychographic consumer segmentation system owned by Strategic Business Insights and based on the following eight consumer segments: innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors.

What is VALS value?

Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible in nature and therefore give an idea of the inert nature of the consumer. … By determining his vals – Values, attitudes and lifestyle.

Why is VALS important?

VALS can aid in defining targets for products and are also helpful in the development of advertising copy and media strategies. The concept was introduced in 1978 by the California consulting firm of SRI International. The acronym VALS, (for “Values, Attitudes and Lifestyles”) is a psychographic segmentation.