What Grow Stands For

The acronym GROW stands for Goal, Reality, Options and Will. It provides a relatively simple framework for structuring a coaching session, and has been adopted by many of the world’s major organisations.

What do the letters in GROW stand for?

GROW is an acronym that stands for: Goal. Current Reality. Options (or Obstacles). Will (or Way Forward).

Where did the GROW model come from?

The GROW model (or process) is a simple method for goal setting and problem solving. It was developed in the United Kingdom and has been used extensively in corporate coaching from the late 1980s and 1990s.

Elena Rostova

Elena Rostova

Lead Health, Wellness & Medical Journalist

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.

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