What Happened to Eloquii

Walmart announced it is acquiring women’s plus-size retailer Eloquii on Tuesday. Eloquii fans have taken to social media to show their disdain and said that they will no longer shop the brand. Walmart experienced a similar backlash after it acquired trendy startups Bonobos and ModCloth last year.

When Did Walmart buy Eloquii?

This is the first product collaboration between the brands. In a statement, Denise Incandela, SVP of Women’s Group and Online Brands at Walmart, said of the launch: “When we acquired Eloquii in 2018, we fell in love with their mission and passion for design and quality.

Did Eloquii go out of business?

While we will permanently close our five retail stores, we continue to invest in our business and will remain a fashion destination for women sizes 14-28 at ELOQUII.com and through our new rental service at ELOQUII Unlimited. …