What Is a Custom Metric
Custom Dimensions and Custom Metrics Are Like Default Dimensions and Metrics in Your Analytics Account, Except You Create Them Yourself. You Can Use Them to...
Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track. In this article: Overview.
What are custom metrics in Google Analytics?
Custom metrics are like standard metrics in your Google Analytics account however you create them yourself to collect unique interactions with your website that aren’t automatically tracked. Custom metrics are like custom events on steroids (to quote Yehoshua from Analytics Ninja).
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How do you make custom metrics?
- Sign in to Google Analytics.
- Click Admin, and navigate to the property to which you want to add custom metrics.
- In the PROPERTY column, click Custom Definitions > Custom Metrics.
- Click the New Custom Metric button.
- Add a Name. …
- From the Formatting Type dropdown, select an Integer, Currency, or Time.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
