What Is a Featured Snippet?

Featured snippets are brief excerpts from a webpage that appear in Google's search results in order to quickly answer a user's question. Featured snippet content is automatically pulled from pages that have been indexed by Google. The most common forms of featured snippets are definitions, lists, steps, and tables.

How does a featured snippet work?

How featured snippets are chosen. Featured snippets come from web search listings. Google's automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Your feedback helps us improve our search algorithms and the quality of your search results.

How do you get featured in snippets?

5 tips to create featured snippets
  1. Create content specifically to answer questions. Provide in-depth answers. ...
  2. Know the questions your readers are asking. ...
  3. Create truly high-quality content. ...
  4. Work to provide the best answer. ...
  5. Use question-and-answer pages.
James H. Sterling

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.