What Is a Hangtag?

: a tag attached to an article of merchandise giving information about its material and proper care.

What is the purpose of a hang tag?

In marketing terminology, a hang tag adds to your apparel's perceived value, the customer's evaluation of a product's ability to fulfill a need and provide more satisfaction than a competing product. Luxury brands are built on this. It's the perceived value that justifies the price.

What is required on a hangtag?

Some of the things that can be added onto hang tags include:

Background information about the origin of the product if made by local producers and artisans. A unique detail about the product that makes it more attractive than similar products in the market. Your social media and website addresses.