What Is a Lean Medium
A “Lean” Medium Refers to the “Fat over Leanwhat Is a Lean Communication Medium?1. Media with Reduced Capacity to Carry Information, with Face-to-Face...
A “Lean” Medium refers to the “Fat Over Lean
What is a lean communication medium?
1. Media with reduced capacity to carry information, with face-to-face communication being the standard by which others are judged. Asynchronous text communication for example is considered to be lean media, while full motion video/audio is considered to be rich.
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What are lean media best used for?
According to the media richness theory, lean media (emails) was best used to reduce uncertainty and rich media (face-to-face) was best suited for reducing equivocality.
Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.
