What Is a News Hook
The “Hook” Is That Critical Piece of Newsworthy Information That Will Capture the Attention and Interest of Both the News Media and Their Audiences (Yopp...
The “hook” is that critical piece of newsworthy information that will capture the attention and interest of both the news media and their audiences (Yopp, McAdams, & Thornburg, 2010).
How do you make a news hook?
- Begin with the most important facts first. …
- Make your text thorough but succinct. …
- Use the active tense. …
- Communicate what’s new or different. …
- Focus on human interest. …
- Avoid jargon. …
- Write acronyms out in full in the first reference.
How do you write a hook for a newspaper article?
- Your title is your first hook. …
- Drop your readers into the middle of the action. …
- Form an emotional connection. …
- Make a surprising statement. …
- Leave your reader with questions. …
- Stay away from description. …
- Once you have your reader’s attention, keep it.
Chloe Bennett explores the intersection of pop culture, streaming entertainment, digital trends, and contemporary lifestyle. Her weekly commentary reaches thousands of culture enthusiasts.
