What Is a Premium Drink?

Any of the big brand spirits such as Absolut, Bacardi or Jack Daniels is designated as premium in marketing terms. More expensive labels such as Grey Goose or Amaro Montenegro may be defined as "super-premium", but may still be found in your average bar.

What does premium mean at a bar?

A premium bar is filled with more expensive premium brands of the same bar staples, beers, and wines carried in a full bar. For example, a full bar will offer a house vodka like Barton's, but a premium bar will carry Absolute. A premium bar will also carry an assortment of sodas, juices, mixers, waters, and condiments.

What are premium alcohols?

The term “premium” used to mean that the distilled spirits, especially whiskey or vodka, were made by smaller companies with higher standards of production. Nowadays, however, the term “premium” is applied more generally to liquors that are either of superior quality assurance or simply aged for longer periods.