What Is a Strategic Group Map

A strategic groups map is a visualization tool for capturing the essence of the competitive landscape in an industry: extent of competition between and among strategic groups, mobility barriers, available niches, positioning and industry dynamics.

What is meant by strategic group mapping?

Strategic group mapping is a technique for displaying the different competitive positions that rival firms occupy in the industry. … Strategic groups are conceptually defined clusters of competitors that share similar strategies and therefore compete more directly with each other than other firms in the same industry.

What is strategic group explain with examples?

For example, the restaurant industry can be divided into several strategic groups including fast-food and fine-dining based on variables such as preparation time, pricing, and presentation. … The number of groups within an industry and their composition depends on the dimensions used to define the groups.