What Is a Tripwire Funnel?

A tripwire funnel is a simple marketing strategy that entices customers to make a small purchase to get them to make larger purchases in the future. ... A typical 2-step tripwire funnel has four parts: An original low-ticket offer. A one-time-only high-ticket offer. A one-time-only mid-ticket offer.

How do you make a tripwire funnel?

How to Create a Tripwire
  1. Step 1: Examine your product or service line. ...
  2. Step 2: Find the product or service that gets the most sales. ...
  3. Step 3: Create a new version that costs much less, but still contains value. ...
  4. Step 4: Start an email drip campaign for customers who buy the tripwire item.

How do I make a tripwire?

Add Items to make a Tripwire Hook

In the crafting menu, you should see a crafting area that is made up of a 3x3 crafting grid. To make a tripwire hook, place 1 iron ingot, 1 stick, and 1 wood plank in the 3x3 crafting grid.

Marcus Vance

Marcus Vance

Cybersecurity & Digital Privacy Researcher

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.