What Is Affordable Method
Dictionary of Marketing Terms for: Affordable Method. Affordable Method. Procedure Used to Set Advertising Budgets, Based on What the Advertiser Thinks It Can...
Dictionary of Marketing Terms for: affordable method. affordable method. procedure used to set advertising budgets, based on what the advertiser thinks it can afford to spend. This method lacks consideration for the objectives of the advertising and how those objectives can best be met.
What is the meaning of affordable method?
A way that a marketing company decides how much to spend on an advertising campaign. The affordable method is determined by how much the company believes the producer of the product can afford.
What is all you can afford method?
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded; also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method.
Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.
