What Is an Elevator Story

This is the 2-sentence, 15-second story about your product that you would use if you happened by chance to be in the elevator with a VP or VC who was in a position to fund the next stage of your project and you only had a very short time to get your message out. …

What does elevator story mean?

The idea is that you have to tell the story of your idea or project in the amount of time that it takes people to ride from the bottom to the top of a building in an elevator, during a conference, say. This short blog entry from Nature discusses crafting elevator stories for different audiences.

What is meant by elevator speech?

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.