What Is Attitude Scale
A Measure of the Relative Quantity of an Attitude Possessed by an Individual as Contrasted with a Reference Group. What Are 4 Types of Attitude Scales?...
: a measure of the relative quantity of an attitude possessed by an individual as contrasted with a reference group.
What are 4 types of attitude scales?
- Nominal Scale. This is a very simple scale. …
- Ordinal Scale. Ordinal scales are the simplest attitude measuring scale used in Marketing Research. …
- Interval Scale. …
- Ratio Scale.
Which scale is used to measure attitudes?
The most widely used is the Likert scale. The Likert scale is a five (or seven) point scale which is used to allow the individual to express how much they agree or disagree with a particular statement.
Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.
