What Is Boundary Spanning in Public Relations

Boundary spanning is a largely academic term for developing external relationships in order to accomplish your business objectives. This can be accomplished in business by such acts as joining an industry association to help lobby for legislative changes or partnering with another small business to increase sales.

What is boundary-spanning positions?

In pursuing a higher purpose or objective, boundary-spanning leadership can be defined as the ability to set course, alignment and dedication across boundaries: horizontal, vertical, stakeholder, demographic and geographic.

Why are boundary-spanning roles important?

Importance of Working Together Boundary spanning helps reduce costs and allows companies to share information. It’s necessary for a smaller organization to be more open to gaining information from their outside environment because they do not have the same resources as larger companies.

Alexander Ross

Alexander Ross

Gaming, Esports & Interactive Media Writer

Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.

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