What Is Candle Cutting? Velaterapia Process & Risks

We've learned so many things from the 24 seasons of "America’s Next Top Model," including how to "smize" (smile with your eyes) and booty-touch (over-exaggerate the arch of your lower back to accentuate your butt).

But mostly, we've learned that modeling is hard. Many times, you have to do things you really don't want to, like modeling a bikini in the snow or walking a runway 25 stories up in the air, all while a photo stylist or photographer is yelling at you and treating you poorly.

To be a model, you have to do things that aren't fun. And, apparently, having someone light your hair on fire is one of them.

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What is candle cutting?

Candle cutting, also known as velaterapia is a Brazilian hair treatment that involves a hair professional running the flame of a candle up and down the hair; many models do it to get rid of split ends.

The concept has several other names, like Brazilian hair burning, candle burning, and, my personal favorite, fire hair.

Many people decide to go through with this method to get rid of split ends thanks to its incredible benefits, which include removing those split ends without removing length and boosting hair growth.

The treatment itself is intended to combat the stress caused by chemical treatments and help people with dry, damaged hair. Even model Alessandra Ambrosio posted a photo of herself on Instagram getting this Brazilian hair treatment.

How does candle cutting work?

First, the hair is separated into small sections, twisted and, like a moth to the flame, contact is made. In a kind of magical way, the burning causes the damaged parts of the hair to stick out, almost as if they were summoned by an unnatural force.

The stray hairs are singed, and the rest of the hair is given a deep conditioning treatment. The burning supposedly opens up the hair follicle (the official term is called hair shock), making it more receptive to nutrients and making the conditioning treatment even more effective.

The process takes three-and-a-half hours to complete, and velaterapia fans get it done about every four months. Burning hair is one of the worst smells on earth, so it takes a real commitment to have perfect model hair to willingly breathe it in.

While this treatment has been popular in South America for a long time, it's also available in some salons in the United States, such as the Maria Bonita Salon in New York.

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Robert Thorne

Robert Thorne

Automotive & Future Transportation Editor

Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.

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