What Is Compare the Meerkat?

Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat and his family and friends.

What are the meerkats names on Compare the market?

Meet the meerkats
  • I am handsome and success businesskat and have many claws in many pies. ...
  • Sergei is very old. ...
  • Oleg is our most beloved meerpup. ...
  • Maiya is glamorous and beautiful teacher at Meerkovo Primary School. ...
  • Bogdan is a mischievous little Meerpup who is currently receive teachings at Meerkovo Primary School.

Why is compare the meerkat Russian?

The advertisement centres on the word “market” – a word that eastern Europeans/Russians pronounce “meerkat” – using talking CGI-animated meerkats. ... So that's painting Romanians, Poles, Ukranians, Latvians, Belorussians, Georgians, Azerbaijanis, Khazaks, etc as a homogenous group similar to “Russians”.

Sophia Al-Mansoor

Sophia Al-Mansoor

Global Business & E-Commerce Reporter

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.