What Is Content Scheduling

Content scheduling involves uploading content to be published in the future. Methods for content scheduling include native scheduling and using third-party applications.

What should be in a content calendar?

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content.

What is the purpose of a content calendar?

A content marketing calendar is a living document that maps out all the marketing activities across an organization. Its purpose is to keep stakeholders organized and accountable to their marketing responsibilities in the future, while documenting the details and timing of what has been accomplished in the past.