What Is End Chain Model

The means- end chain model is a conceptual tool which allows you to understand how consumers perceive the self-relevant outcomes of product use and consumption (Grunert and Grunert, 1995; Pieters et al.

What is means end chain with example?

Refers to the end states of being and preferred modes of behavior. Self-esteem is an example. Examples of Means-End Chains. Here are several means-end chains that represent one consumer’s product knowledge for a product class (hair spray), a product form (flavored potato chips), and a brand (Scope mouthwash).

What are the 6 components of the mean end chain?

… has been argued that the means-end method consists of six aspects or levels of a hierarchy: concrete attributes, abstract attributes, functional consequences, psychosocial consequences, instrumental values and terminal values as described by many researchers (Gutman, 1982(Gutman, , 1997Mulvey et al., 1994;Olson and …