What Is Le Sancy?

Le Sancy is the leading brand of soap in Chile.

What went wrong for Le Sancy?

“Because of its unique design, the soap had a different packaging, which used to get damaged during transportation. ... “When all the other soap brands were focusing on beauty, cleanliness, hygiene, health and wellness, the positioning of Le Sancy soap was very weak.

Why did Le Sancy soap fail?

Le Sancy Soap was a failed product mainly due to its wrong positioning. It was a premium “egg-shaped” soap that positioned itself as “the long lasting soap”. ... Initially, a novelty value was added to the product because of its different shape and size, but post use, consumer find it difficult to use on the body.