What Is Literary Digest Poll

In 1936, the poll concluded that the Republican candidate, Governor Alfred Landon of Kansas, was likely to be the overwhelming winner. In November, President Franklin Delano Roosevelt won 46 states, while Landon only won Maine and Vermont; Roosevelt also won the popular vote by 24.26%.

What happened in the 1936 Literary Digest poll?

In 1936, the poll concluded that the Republican candidate, Governor Alfred Landon of Kansas, was likely to be the overwhelming winner. In November, President Franklin Delano Roosevelt won 46 states, while Landon only won Maine and Vermont; Roosevelt also won the popular vote by 24.26%.

What are benchmark or tracking polls?

A benchmark poll is generally the first poll taken in a campaign. It is often taken before a candidate announces their bid for office, but sometimes it happens immediately following that announcement after they have had some opportunity to raise funds. This is generally a short and simple survey of likely voters.

Marcus Vance

Marcus Vance

Cybersecurity & Digital Privacy Researcher

Marcus Vance is a cybersecurity auditor and technology writer dedicated to educating the public about online safety, data privacy regulations, enterprise security, and emerging cyber threats.

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