What Is Normative Influence?

Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them."

What is an example of normative influence?

Normative Influence (AO1/AO3)

Normative social influence is usually associated with compliance, where a person changes their public behaviour but not their private beliefs. For example, a person may feel pressurised to smoke because the rest of their friends are. ... This means any change of behavior is temporary.

What is meant by normative influence?

Definitions and Concepts. ● Normative Influence is conformity based on one's desire to fulfill others' expectations and gain acceptance (Myers, 2009). ● Informational influence is conformity under acceptance of evidence about reality which has been provided by others (Myers, 2009).

Alexander Ross

Alexander Ross

Gaming, Esports & Interactive Media Writer

Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.