What Is Porter Generic Strategies Used For

Michael Porter’s Generic Strategies are a useful framework for organisations to identify a potential niche in which they can gain a competitive advantage in any industry.

What companies use Porter's generic strategies?

Because of the uniqueness, companies with this type of strategy usually price their products higher than competitors. Examples of companies with differentiated products and services are: Apple, Harley-Davidson, Nespresso, LEGO, Nike and Starbucks.

Why is strategy important Porter?

Michael Porter’s frameworks help explain how organizations can achieve superior performance in the face of competition. Strategy defines the company’s distinctive approach to competing and the competitive advantages on which it will be based.