What Is Product Vision

A Product Vision or the Product Vision Statement is a description of the essence of your product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision gives your team a bigger picture of what they are working on and why.

What is a product vision board?

Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals.

What is Chanel's vision?

The brand’s vision is to be timeless and sophisticated. This highlights that the company designs clothing and offers accessories that are always in trend, i.e. Chanel products never go out of fashion. Chanel also projects itself as a sophisticated brand for the affluent that exudes style and elegance.