What Is Rapid Penetration Strategy

A Rapid Penetration Strategy uses low price and high promotion. When the market is not expected to react to promotion, a Slow Penetration Strategy, with low price and low promotion, is used.

What is a market penetration strategy?

Market penetration strategies allow a brand to take its existing product or service to an already thriving market with high demand and begin drawing-in a larger share of the entire market, eventually draining competitors of opportunity and money.

What are examples of market penetration?

For example, if there are 300 million people in a country and 65 million of them own cell phones, the market penetration of cell phones would be approximately 22%. In theory, there are still 235 million more potential customers for cell phones, or 78% of the population remains untapped.