What Is Richness in E-Commerce?

Richness: Information richness refers to the complexity and content of a message. Internet technology allows for rich video, audio, and text messages to be delivered to large numbers of people. Interactivity: The technology works through interaction with the user.

What is reach and richness?

Reach simply means the number of people, at home or at work, exchanging information. Richness is defined by three aspects of the information itself. ... Conversely, the communication of information to a large audience has required compromises in bandwidth, customization, and interactivity.

What is interactivity in e-commerce?

Interactivity occurs when the brand and product interact with a user before he or she even becomes a customer, creating a uniquely tailored social experience. ... Interactive users take it one step further by extending the dialog to their online hangouts — Whatsapp, Instagram, Pinterest and other social media platforms.