What Is Server Based Tracking

Server to server tracking (also called “server-side tracking”) is a way to send data directly to secure servers without relying on a user’s browser.

What does server-side tracking mean?

Server-side Tracking (aka, Cloud Delivery) – Server-side data management, also known as cloud delivery, is when a pixel or tag sends data into your web server (or a different type of server), then your web server passes that data to the destination system/server.

What is Facebook server-side tracking?

What does server-side conversion tracking do? Server-side conversion tracking allows ad tech servers — like Facebook’s and Google’s — to connect directly to the servers that host an advertiser’s or retailer’s site.

Alexander Ross

Alexander Ross

Gaming, Esports & Interactive Media Writer

Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.

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