What Is Technographic Data?

Technographics, or technographic data, refers to the technologies and software that companies use to run their organization. Technographics can be used to segment, study, and target organizations within a market, much like the similar data types “demographics” and “firmographics”.

What Technographic means?

It's the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. It is a class of market segmentation such as Demographics and Firmographics. Technographic data is a means to understanding a company's technology stack.

What is Technographic profiling?

Technographics is a market research methodology used to profile target accounts based on their technology stack. For many companies, especially those offering a SaaS product, the technology a prospect uses can be a strong qualifying factor.