What Is the Difference Between Product Oriented and Market Oriented

Definition. Product orientation is a marketing approach whereby a company focuses on a product hence maximum effort is put on quality and optimum performance of a product. On the other hand, market orientation is a business culture that focuses on the satisfaction of the customer.

What is product orientation?

a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market; the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation’s objectives will be most …

What is the difference between marketing orientation and selling orientation?

Market orientation focuses entirely on satisfying your customer’s wants and needs, and sales orientation focuses solely on making the best products and services and selling them with aggressive sales tactics.