What Is the Product Vision

A Product Vision or the Product Vision Statement is a description of the essence of your product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision gives your team a bigger picture of what they are working on and why.

What is product vision example?

For example, Amazon’s company vision is: To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online. That’s a compelling vision for Amazon as a company, and you could argue is relevant for the Kindle.

What is product vision and strategy?

“Product Vision specifies the What and Why of the product, while Product Strategy elaborates how to realize the vision with a specific approach, and provides a roadmap showing a timeline for executing the strategy.

Maya Lin-Takahashi

Maya Lin-Takahashi

Consumer Tech & Gadget Reviewer

Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.

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