What Is the Race Framework

RACE is a practical framework to help manage and improve results from your digital marketing. It covers always-on digital marketing activities across the customer lifecycle which are sometimes neglected in favour of campaign-based activities for launching new products and promotions.

Who made the race Framework?

To summarise RACE Dan Bosomworth, our marketing director at the time and co-founder of the agency First10 created what has become a popular infographic structured around RACE in 2012 and I updated it in 2015 as shown below. It shows the Key measures to set targets for and evaluate at each stage of the funnel.

What is reach race Framework?

1. REACH. Reach involves building awareness of a brand, its products, and services on other websites and in offline media in order to build traffic by driving visits to different web presences like your main site, microsites or social media pages.