What Is Under Armour's Slogan?

Now Baltimore-based Under Armour (NYSE: UAA) is trying to motivate athletes around the world with a message of perseverance and overcoming adversity with a new slogan: "The only way is through."

What is Under Armour's motto?

Its tag line is: “The Only Way Is Through.”

What is Under Armour's mission statement?

Under Armour's mission is to make all athletes better through science, passion and the relentless pursuit of innovation. ... The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.